SuperStar Endorsements, Shoes, and Scriptures

shoes

NBA Steph Curry and Kevin Durant are superstars in their own right with mega endorsement deals. The internet has been buzzing about the varying brands but what is most important is how they have chosen to use their platform.

Steph Curry signed on with Under Armour with the tagline “Changed By Belief” with  4:13 on the tongue of the shoe as in Philippians 4:13. As well as “I can do all things on the sole of the shoe. He followed up with The Curry 2 with the tagline ” Iron Sharpens Iron.”

Kevin Durant who has signed with competitor Nike and will lbe sporting his player exclusive  Bible Servant” KD8 shoes that feature scripture on the inside “Take my yolk upon you and learn from me, for I am gentle and humble in heart and you will find rest for your souls,” a reference to  Matthew 11:29 which reads, “Take my yoke upon you, and learn from me, for I am gentle and lowly in heart, and you will find rest for your souls.” That specific quote is displayed on the shoe’s insole.

Other details to this “Bible” Nike KD 8 is the angles graphics covering the entire Nike Flyweave upper done in Grey and White. The shoe rests atop a Pink/Orangish translucent outsole that adds for a nice color pop.

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